THE PROBLEM
TeamCarts needed a more engaging and user-friendly app experience to foster deeper customer loyalty and gather valuable insights. The challenge included limited access to critical metrics, untimely access to new features, and a restricted recruitment channel.
BEFORE & AFTER OF THE PROJECT:
sneak peek
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Before: A basic collaborative shopping app with limited user engagement features.
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After: An enhanced app with improved onboarding, an in-cart chat feature, and gamified elements to increase user interaction and satisfaction.
MY ROLE
As the UX Visual Designer, I played a key role in conceptualizing, designing, and prototyping the new features. My responsibilities included conducting user research, creating wireframes and prototypes, and ensuring the visual design was aligned with the overall user experience goals.
THE GOAL
Business Goals and Outcomes:
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Increase time spent on the app
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Boost user interaction on the app
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Improve user satisfaction with the app
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Ensure client satisfaction with deliverables
HYPOTHESIS
By integrating an in-cart chat feature and optimizing the onboarding process, we hypothesize that user engagement and satisfaction will significantly increase, leading to higher retention and loyalty.
USER RESEARCH
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Users find it challenging to balance ethical values with practical concerns when making purchasing decisions.
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There is a need for a more streamlined collaborative shopping experience.
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Users prefer personalized content that aligns with their values and interests.
KEY INSIGHTS FROM COMPETITOR ANALYSIS
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Competitors offer more seamless product discovery and social proof mechanisms.
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Effective gamification strategies boost user engagement.
KEY INSIGHTS FROM COMPETITOR ANALYSIS
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Competitors offer more seamless product discovery and social proof mechanisms.
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Effective gamification strategies boost user engagement.
CONCEPT DEVELOPMENT
Initial sketches and wireframes focused on enhancing the onboarding process and integrating an in-cart chat feature.
Challenges Faced:
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Balancing the addition of new features with the existing app structure.
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Ensuring the chat feature did not overwhelm the cart functionality.
Feedback Incorporated:
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Simplified the onboarding process based on user testing feedback.
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Enhanced the in-cart chat feature to allow for better item discussion and sharing.
PROTOTYPES DEVELOPED IN FIGMA
FINAL DESIGNS AND OUTCOMES
Measurable Impacts:
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Increased time spent on the app by 20%.
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User interaction on the app increased by 25%.
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Positive feedback from users and the client regarding the new features.
Client Quotes:
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"The new in-cart chat feature has revolutionized how our users interact with each other."
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"The in-cart feature will definitely increase the user's time in the app."
TITLE OF THE CALLOUT BLOCK
LESSONS LEARNED
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Effective communication, prioritization, and goal orientation are crucial for project success.
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Multiple sketching activities help in generating and refining ideas.
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The quality of user testing directly impacts the usefulness of the insights gained.